Doug Anderson has joined the Cequent Performance Products (CPP) training team in the newly created position of visual media specialist. According to a press release, he will report directly to Tom Romero, the team’s leader and CPP’s director of sales and technical training.
In his new role, Anderson will be responsible for orchestrating the production, direction and organization of CPP product training videos, learning modules and web based educational content. He will also take the lead in the development of showroom display, merchandising and educational store sets.
Over the past three years, Anderson has been the company’s marketing and communications coordinator. His 28 years of experience with ad agencies and in-house marketing departments have made him “well suited for his new role,” the release stated.
Anderson is a graduate of Wayne State University with a bachelor’s in fine arts. He is currently working toward a master’s in business administration.