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Chinese RV Market Still Runs Into Roadblocks

Posted By RVBusiness On July 10, 2013 @ 8:51 am In Breaking News | No Comments

Recreational vehicles have been available in the Chinese market for about two years, but sales remain low as they are still considered a luxury, according to a report on CRIEnglish.com.

Li Haitao, chief manager of the R&D department at Xinkai Automobile Group Co. Ltd in Beijing, is in charge of renovating the interior of RVs and believes that RVs provide a unique experience for users.

“When living in a recreational vehicle, you can change the views outside the window at a moment’s notice,” Li said. “When I stay at a campground, I can enjoy the sea or the mountains or even take a view of the desert. But at home, I’m faced with the same scene day after day.”

In recent years, a growing number of RV enthusiasts in China have formed their own travel clubs. And with roads, traffic and service conditions improving, campgrounds with water and electricity hookups are becoming more common in some cities. But Li says there are still some challenges facing RVs in most Chinese cities.

“One of the issues is the campground facilities, because there are several factors that need to be considered, including views, environment and the general convenience of the site,” he said. “And lots of related infrastructure and facilities like stores and gas stations should also be built around the campground. Another issue regards the need for decent roads in many parts of the country, because this kind of vehicle is often longer and larger than regular cars.”

In China, the RV market is quite small compared to that of North America. At present, there are about 10,000 RVs and 100 campgrounds across China and an estimated 1,000 RVs are sold annually.

Li says that China is a developing market with an expanding middle class. Even though many Chinese people would not purchase an RV outright, renting a recreational vehicle or going to a campground to stay in an RV could be just some of the methods which could boost the RV industry and tourism in the future.

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