Consumers Rediscover ‘Membership Camping’
After a prolonged downturn that began well before the Great Recession, membership camping seems to be on the rebound.
Major players in this oftentimes misunderstood segment of the outdoor hospitality business tell Woodall’s Campground Management (WCM) that they are upbeat about the recent past and more so about the immediate future as regular campers as well as newcomers discover the appeal of membership camping.
That appeal revolves around the individual beauty of the member parks, the security that they afford every camper and the relative affordability in an era of ever-rising camping costs elsewhere in the public and private sector.
Under membership camping, members pay an upfront membership fee that is good for, say five to 10 years, or perhaps a lifetime, which allows members to access one or more resorts, if the resort is part of a network.
“We have seen the last five years, even with the economy upside down, we have had our best year, year after year. When life gets hard, people go camping,” said Mike Pournoury, CEO and majority owner of Texarkana, Texas-based Ocean Canyon Properties, a growing system of eight privately owned, membership resorts in the Southeast that offer spacious RV campsites, comfortable vacation cabins, cottages and condos along with a wide variety of private resort amenities. “The industry as a whole has been weak due to the fact that it is so fragmented, but if you talk to each company like ours, business is great, seriously. Several companies our size are just thriving in this industry. I have a real positive expectancy for the future of the membership industry.”
Gene Addink, general manager and CEO of Midwest Outdoor Resorts, which owns and operates three resorts in South Dakota and Minnesota, agrees with Pournoury’s take on the business.
“Even in bad times, we were successful,” said Addink, who has been in the membership camping business since 1984 and led the team that founded Midwest Outdoor Resorts in 2000. “There was a little bit of a downturn in 2008-2009 but when the economy was at its worst, even then we were successful.”
Addink, whose company operates resorts near Rapid City, S.D., and two in the greater Minneapolis area, is looking to add a fourth resort this year, either in northern Minnesota or northern Wisconsin.
Pournoury and Addink say their companies are typical of the more than 50 membership camping systems that operate in the U.S. and Canada. Both maintain systems of upscale campgrounds that appeal to seasoned campers as well as newbies and also employ expert sales staffs that can walk prospects through the intricate concept of membership camping.
“It’s not like going to a KOA,” said Addink. “If you’re going to a KOA, you know what you’re getting. With membership camping, the concept has to be explained to people one on one. It is usually not a product people shop for. They have to be shown how it fits in their lifestyle. It’s a very misunderstood concept in the public’s eye.”
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