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FR Shifts Sales Personnel in Sierra, Sandpiper

Posted By RVBusiness On July 18, 2013 @ 2:15 pm In Breaking News | No Comments

Elkhart, Ind.-based Forest River Inc. today (July 18) announced position changes at its Sierra and Sandpiper towable divisions.

According to a press release, Frank Crum will be the regional sales rep for Sandpiper in the Southeast covering Florida, South Carolina, North Carolina, Virginia, Kentucky, Tennessee, Mississippi and Alabama. Crum brings a wealth of retail knowledge to the wholesale side with 31 years of RV retail experience.

He has held numerous positions including sales manager, general manager and regional vice president overseeing multiple dealerships while also serving as chairman of the Florida RV Trade Association (FRVTA).

Crum will be based out of his home office in Winter Haven, Fla.

Other moves include:

• Curtis Gunter has been promoted from sales manager to general manager for the Sierra and Sandpiper divisions. During Gunter’s tenure as sales manager, both lines grew sales nearly 20% over the past two years while the brand offering expanded to offer luxury destination trailers and mid-priced travel trailers and fifth-Wheels. Forest River said that he has been instrumental in getting Sierra and Sandpiper production levels up to where they are at today.

• Ryan Conrad will be shifting territories from the Southeast to the Midwest covering Indiana, Michigan, Ohio, Illinois, Wisconsin, and Minnesota and will be representing the Sierra products. Forest River noted that Conrad has been with Forest River for nine years, building strong relationships with the company’s dealer body and enjoying great success in the Southeast.

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