The Recreation Vehicle Industry Association (RVIA) and Go RVing were outside of Atlanta from June 30–July 2 to promote RV travel and camping to “influential mommy and family bloggers” during the 3rd Annual Reviewers Retreat, according to a press release.
Held at the Lodge and Spa at Callaway Gardens, Reviewers Retreat is a conference for review bloggers that provided the opportunity for these online influencers to attend workshops and sessions on influence marketing, network with peers, and build relationships with company and agency personnel representing different brands.
As an event sponsor, Go RVing set up an outdoor camping display featuring a Fleetwood Excursion Class A motorhome, Evergreen Everlite travel trailer, and Forest River Vibe travel trailer. Event attendees were able to tour the RVs, pick up Go RVing materials and learn about the freedom, fun, flexibility and affordability offered by RV travel and camping.
“This was another step in our effort to promote RV travel to the blogging community,” said Karen Redfern, RVIA’s senior director of marketing communications, who attended the event. “More and more consumers are getting news and ideas from bloggers. Given their high level of credibility with readers, they are a great medium to promote the benefits of RV travel with families.”