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LCI’s ‘Level Up’ Lifts Sundance Trailer Demand

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July 16, 2013 by   Leave a Comment

Since Heartland Recreational Vehicles LLC adopted Lippert Component’s Inc.’s Level Up automatic hydraulic leveling system in January 2013 as an option on its new Sundance travel trailer brand, every unit sold has been built with the Level Up system.

“We were looking for some key features that would set the Sundance trailer apart from other brands, and we felt the automatic hydraulic leveling was one way to do that,” said Heartland Vice President of Sales Coley Brady in a press release. “The response has been outstanding.”

Heartland General Manager Paul Craven noted, “Level Up has played an important part in the launch of the new Sundance travel trailer.”

LCI CEO Jason Lippert points out that “the RV industry is moving more towards automatic leveling for travel trailers and fifth-wheels. We’re finding that OEMs are turning to LCI and Level Up to meet consumer demand.”

LCI’s reported that average weekly sales of Level Up systems have grown 65% in the past year.

“At one time, automatic leveling was something found only on high-end units such as expensive luxury fifth-wheel RVs,” said LCI Vice President of Sales Andy Murray. “But now customers want leveling upgrades on less expensive fifth-wheel and travel trailer RVs. OEMs are looking to our Level Up system to fulfill this demand.”

Level Up is a four-point or six-point automatic hydraulic leveling system designed to quickly and safely level an RV with only the touch of a button and comes with an auto re-hitch memory function that remembers the exact height at which the RV was unhitched.

To watch a video offering a rundown of the features and benefits of the Level Up system click here.

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