Marcus Lemonis receives 150 e-mails an hour and personally answers them all. For that alone, he deserves to be rich. And he is. Way-rich. In part due to the Camping World empire he oversees, in part because of dozens of other businesses he dabbles in.
The Times-Picayune, New Orleans, reported that the dabbling is at the heart of “The Profit,” a new reality series debuting at 9 p.m. Tuesday (July 30) on CNBC. In the series, Lemonis, described by the network as a serial entrepreneur, pumps his own cash into a struggling business and personally takes over the turnaround task.
Which he somehow fits in between returning every e-mail he gets.
“As bizarre as it sounds, I do,” Lemonis said during the Summer TV Tour. “My love life is terrible. I have no friends to speak of, and I do spend a lot of time at night literally answering e-mails. If you e-mail me and you get a reply at 3 a.m., it’s me. One of the things I like to tell customers is that if you e-mail me, it is not going to some random box, it’s not an auto-reply. People, I think, are impressed with the fact that you’re listening to their gripe.
“I don’t think anyone else can do it, really. I’m definitely not the richest person, but I will outwork anybody.”
He’s only partly joshing about that love-life thing. He’s rich. Of course he has a girlfriend. And an ever-growing roster of business associates.
“The Profit” joins the list of shows in which an expert goes into a broken business and tries to fix it. Some of the reality TV experts are as well-known for their vocal volume as they are for their turnaround acumen. The term they teach in business school for that is “Good TV.”
“I’m not a screamer,” Lemonis said. “But when things don’t go my way because somebody is unethical or dishonest, you’ll get a sense of my passion.
“This is not a show about drama. This is a show about business. Unfortunately, in any business, there are going to be people who scream at each other. We’ve seen companies that have a great infrastructure but not a good process. We see some companies that have a great product and no infrastructure. You see over the course of a season it is really a wide gamut. “