Lifestyle Luxury RV Reports Strong Retail Sales
High-end fifth-wheel builder Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced that based on consumer vehicle registrations of fifth-wheels sold at dealerships coast-to-coast, over 40% of the company’s units have been sold since the brand was founded in February of 2012.
“These are phenomenal total retail numbers for the sale of a single-branded product from just 18 months of its launch,” said Dymon Farrer, general manager of the Middlebury, Ind.-based builder, in a press release. “In my previous life as a full-time sales representative, I was happy to have a brand retail 15% to 20% off sales lots in one year. We are extremely pleased with the consumer response to the Lifestyle Luxury RV fifth-wheels and so are our dealers.”
Lifestyle said that its lineup gained early recognigion at last year’s Louisville Show, included among RVBusiness Magazine’s Top RV Debuts for 2013 and RV Pro Magazine’s Best of Show for 2013. Since that time, the company has steadily grown its dealer base across the country.
Bucky Moree, president of the National Carriage Travel Club, recently stated his groups’ dedication to the legacy Lifestyle Luxury RV brand.
“The members of the Carriage Travel Club are enthusiastic about the upcoming one year anniversary of our affiliation with Lifestyle Luxury RV,” he said. “This relationship has greatly benefited both the travel club and Lifestyle Luxury RV. Our members are very appreciative of Lifestyle’s commitment to quality and design.
“A number of our members have purchased new Lifestyle fifth-wheels to replace their older model Carriage trailers and are extremely happy with the quality Lifestyle builds into each of their luxury units. We, as potential new customers, are excited to learn Lifestyle is continuing to improve their floorplans and launch new products in the near future.”
Family owned La Mesa RV, with 12 dealerships nationwide in the states of California, New Mexico, Arizona and Florida, is having great success selling Lifestyle’s fifth-wheels.
“The Lifestyle brand is doing well,” said Jason Kimbrell, head of towable sales. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
He added, “It’s just a really well-built product. Lifestyle offers some unique features that no one else in the industry has. The fact that Lifestyle manufacturers its own Titan chassis is key. This allows them to build full-wall slides, use Big Foot jacks, and include pass through storage in the rear of the unit-all uniquely designed by Lifestyle.”
Kimbrell spoke to the type of consumer purchasing Lifestyle. “This is definitely a niche product,” he said. “It’s almost exclusively retirees. And a very large percentage of these buyers are full-timers. They are living out of the Lifestyle 12 months out of the year or using it as primary vacation home. And they just don’t park them, they travel.
“We’ve been real happy with the product and the folks at EverGreen that build the Lifestyle. It’s a great company. They build a great product, they stand behind what they build. We are thrilled and honored to have the relationship we have with EverGreen.”