Northland Corp., an Elkhart, Ind., real estate development company, announced plans to open a vacant land site along County Road 6 to accommodate smaller OEM displays during the Elkhart County RV Open House in mid-September.
The property encompasses 585 feet of frontage along the along north side of CR 6. The artery offers prime exposure, according to Northland Vice President Rob Letherman, situated along a three-mile stretch between Thor Industries Inc.’s exhibit anchoring the east end of the show and Forest River Inc.’s display anchoring the west end.
“We decided to offer the property for lease so small OEMs could participate in the show,” Letherman said. “Cost will be based on a per unit basis with a cap on the total number of units.”
Northland has already leased several larger sites along Executive Parkway, the primary feeder leading up to Thor Industries Inc.’s expansive display at the RV/MH Hall of Fame. Manufacturers situated along the “gauntlet” (see map) include Livin’ Lite RV LLC, Augusta RV, Cruiser RV, EverGreen RV LLC and Winnebago Industries Inc. Grand Design RV Co. and Tiffin Morothomes Inc. are splitting the most spacious lot on Executive Parkway while Starcraft RV recently leased a site from Northland at the corner of CR 17 and CR 6.
Initiated by Forest River Inc. in 2009, the Open House attracted approximately 4,000 dealer representatives to the area in 2012. This year’s edition, officially running Sept. 17-19, promises to be even larger as the event has matured into a mainstay on the RV trade show circuit.
Interested parties should contact Letherman at firstname.lastname@example.org for details.