Lance’s Website, Social Media Spurring Growth

July 31, 2013 by · 2 Comments 

Lance Camper Manufacturing Corp. announced that its website,, along with a comprehensive social media program have produced double-digit growth throughout 2013. According to Mark Hovanec, director of marketing for the Lancaster, Calif.-based builder, “It’s a coordinated effort. A quality site with good SEO and engaging content attract and retain a potential customer for a longer period of time.” Hovanec reported that typical viewers stay on the site twice as long as last... Read more

Keystone RV Grows Hideout/Retreat Sales Team

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Scott Taylor Responding to record retail sales in its Hideout/Retreat travel trailer lines, Goshen, Ind.-based Keystone RV Co. is adding two salespeople to “better serve the growing dealer accounts.” According to a press release, the brand has enjoyed an approximately 30% increase in retail sales year-to-date. To keep pace, Scott Taylor joins Keystone’s Hideout/Retreat sales team as district sales manager for the southwest. Taylor comes to Keystone with 10 years of automotive and... Read more

RV Camping Connect Conducting SEO Webinar

July 30, 2013 by · Leave a Comment 

RV Camping Connect will be hosting a free webinar Wednesday (July 31) demonstrating how to use search engine optimization (SEO) to appear on the first page in Google search results. “How to Stand Out in Search Results and Drive Qualified Customers to Your Website,” set to run from noon to 1 p.m EDT, will give RV park and dealership owners information about SEO strategies that can reach buyers and boost sales. To register click here. Key topics include: • Actionable, “white hat” SEO... Read more

Jellystone, General RV Partnering on Promotion

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Jellystone Park Camp-Resorts is now offering one free night of camping to anyone who purchases a towable or motorized RV from General RV Center through Nov. 30. “We are excited to offer this special promotion in partnership with General RV because it gives us a unique opportunity to introduce Jellystone Parks to both new and existing RV enthusiasts across the country,” Lauri Hart, who manages the Club Yogi Rewards program, said in a press release. Customers who purchase an RV from any of... Read more

Coach-Net Rolls Out Premier Membership Level

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Coach-Net has launched a Premier membership level as part of its suite of roadside assistance plans, according to a press release. Coach-Net’s new Premier Towable and Premier Coach plans provide members with all-inclusive coverage for the RV owner and family, including coverage not only on the RV, but also all other personal vehicles owned, rented, borrowed or leased. Details include: • Global emergency services benefits: Emergency medical evacuation by ground or air ambulance; vehicle... Read more

Campers Inn Shutting Down Elkhart, Ind., Store

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New Hampshire-based multilocation dealer Campers Inn will be exiting the Elkhart, Ind., market. “Campers Inn has greatly enjoyed serving the Elkhart and Northern Indiana community for the past three years,” said Campers Inn President Jeff Hirsch. “From the beginning, we have sought to provide a high-value, full-service dealership focused on taking care of our customers during their entire RVing experience – from the research process to purchasing an RV to after the sale.... Read more

Lifestyle Luxury RV Reports Strong Retail Sales

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High-end fifth-wheel builder Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced that based on consumer vehicle registrations of fifth-wheels sold at dealerships coast-to-coast, over 40% of the company’s units have been sold since the brand was founded in February of 2012. “These are phenomenal total retail numbers for the sale of a single-branded product from just 18 months of its launch,” said Dymon Farrer, general manager of the Middlebury,... Read more

Cummins 2Q Profits Off 12% on Weaker Margins

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Cummins Inc.’s second-quarter earnings fell 12% as the supplier of engines for heavy-duty trucks reported weaker margins, offsetting a slight increase in sales. MarketWatch reported that the Columbus, Ind.-based engine maker unveiled cost-cutting measures several months ago, pointing to a weakening global economy that it said was driving down demand for its engines. The company described a particularly sharp contraction in the North American commercial truck market — where Cummins... Read more

Dutchmen Approved to Expand Goshen Campus

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The Goshen, Ind., Board of Works and Safety members Monday (July 29) approved a request by Dutchmen Manufacturing Inc. that paves the way for a large remodeling and improvement project at the company’s existing manufacturing campus in the city. According to a report by the Goshen News, Matt Schuster, manager of site development services with Jones Petrie Rafinski, said that Dutchmen’s proposed improvements include constructing a new industrial facility, stormwater drainage improvements,... Read more

General RV’s Ready to Build at Tampa-Area Site

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General RV Center, based in Wixom, Mich., is ready to start construction on a new dealership at a planned site in the Tampa, Fla., area, according to a report in the Tampa Tribune. The facility, representing General RV’s second outlet in the Sunshine State, will employ 70 people. There’s no targeted opening but “they are anxious to get into this great RV market,” said Ron Weaver, the Tampa attorney who represents General RV. Hillsborough County commissioners last week... Read more

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