Rand McNally Opens Best of the Road Program
Once again, Rand McNally has partnered with Good Sam and Geocaching.com to once again search for the Best Small Towns in America.
According to a press release, the Best of the Road program kicked off July 1. Winning towns in six categories will receive a free custom iPhone App and online travel guide developed by Rand McNally and coverage in the 2015 Road Atlas.
In 2012, with over 700 towns participating and over 1 billion media impressions generated, thousands of road travelers and small town residents encouraged friends, family, and fellow residents to vote for their favorite town in five different categories: Most Beautiful, Most Fun, Most Patriotic, Friendliest and Best for Food.
“The Best of the Road program put us on the map in a way that no amount of traditional advertising could,” said Kim Huston, President of the Nelson County Economic Development Agency, representing Bardstown, KY. “We have received so many national accolades, visits and notoriety because of Best of the Road.
Enhancements to Best of the Road 2013 include:
- A new website featuring a simple path to registration and easy voting features.
- Increased integration with social media.
- A new category Best for Geocaching, sponsored by Geocaching.com.