RV Trader Debuts New ‘Trade-In Value’ Feature

  Print Print

July 17, 2013 by   1 Comment


RV, a division of Dominion Enterprises, has released a new feature that will allow RV shoppers visiting the site to preview the value of their current recreational vehicle.

According to a press release, when an RV visitor selects the “What’s My Trade Worth?” button, a form will be displayed for the consumer to complete. If the year, make and model information on the form coincides with National Automobile Dealers Association (NADA) standards, a confirmation page will be generated with the average retail price of the unit. e-mail lead will also be sent directly to the dealer containing the contact information of the potential buyer.

Dealers can activate this free product in their Inventory Management Tool (IMT). The feature will then automatically appear on the ad detail page of all dealer listings. This new feature is announced just weeks after RV Trader released two other lead generation tools, “Get Best Price” and “Request Price.” RV Trader reported that e-mail leads for dealers increased approximately 16% overall since the new features became available. Similar results are expected from the new trade-in value tool as well.

“Leads for dealers have been on the rise, and with all the recent enhancements we’ve made to our lead generation tools, we are confident the launch of this trade-in product will expedite the growth our dealers see in the coming months,” said Tim Custer, general manager of RV Trader.

RV Trader dealers interested in this new lead generation tool are encouraged to call 877-354-4068.

[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]


One Response to “RV Trader Debuts New ‘Trade-In Value’ Feature”

  1. Ed Hutchinson on July 17th, 2013 3:15 pm

    Most consumers believe that their trade is worth more than it is. Many add back for options that are considered in the industry as standard. Then there are regional as well as market variables. Anybody currently putting book value on used fifth trades? As you may tell, I am not a big fan of this service being offered to consumers.