It’s been more than 12 years since I ran a business focused exclusively on the RV industry. Since then I’ve been immersed in the business of business — learning and gaining perspective from an array of companies, products, industries and global markets.
What has become clear is that all business is the same in many ways. All managers confront the same challenges and the same P&Ls, and that to earn true sustained success, a business must be and remain ‘special.’ And to be special it’s all about PRODUCT (and service). And the reason it’s all about PRODUCT, is that it is the product that defines and delivers the EXPERIENCE. I would also note that the earnings of a business are directly proportional to the value of the experience its products provide.
So, with that backdrop, I’ll share five thoughts about our greater industry and the experience that nets out as the sum of our cumulative products and services.
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