The Recreation Vehicle Industry Association (RVIA) partnered with Kim Orlando, founder and editor of the popular TravelingMom.com website, for a satellite media tour that focused attention on the growing trend of seasonal camping in media markets nationwide.
Broadcasting from the Mystic KOA in Mystic, Conn., Orlando was interviewed by 20 television, radio and internet media outlets, in markets such as Las Vegas, Philadelphia, Tampa, Miami and Phoenix.
She shared with the audiences how non-RV owners can get a taste of the RV lifestyle by renting a park model or other towable RVs to enjoy a campground experience even if they do not yet own an RV or a tow vehicle. She also explained how more RVers are now seasonal campers, leaving their units at their favorite campground for the summer to enjoy frequent, convenient getaways, and provided a tour of a Forest River Cardinal fifth-wheel as an example of the seasonal camping RV lifestyle. Every interview included tips on getting started and pushed to GoRVing.com as a resource.
“We are delighted with the coverage this tour provided,” said Matt Wald, RVIA’s executive director of park model RVs. “It was timed to coincide with National Camping Week to generate media interest. Additionally, Kim Orlando was a great host who authentically endorses the park model and RV experience. She brings instant credibility as one of the nation’s top travel bloggers with family travel as her expertise.”