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SEMA Show Seeing Strong Exhibitor Signups

Organizers for this year’s edition of the Specialty Equipment Market Association Show (SEMA) are reporting that more than 2,100 companies have already secured space for the event, including 500 manufacturers that have never showcased their products at the event.

According to a press release, more than 130,000 industry professionals are expected at the upcoming SEMA Show, a trade-only event open only to those employed in the automotive industry. The show is set to run Nov. 5-8 at the Las Vegas Convention Center

SEMA also announced that the Show Exhibitor Services Manual (ESM), an informative guidebook for preparing for the event, has been redesigned to feature a new look and easy navigation. Available online at www.SEMAShow.com/esm, the resource includes general information about exhibiting at the upcoming event, a list of cost-saving deadlines and all the online forms an exhibitor needs to secure booth items at the show.

“While every exhibitor will find the ESM to be a vital resource, we strongly encourage first-time exhibitors to find some time in July to familiarize themselves with the manual,” said Peter MacGillivray, SEMA vice president of events and communications, in a press release. “Deadlines start appearing at the end of the month; in many cases, exhibitors will see significant cost-savings and generate maximum exposure by beating those deadlines.”

He added, “The redesigned ESM comes at an ideal time, as exhibitors are now gearing up to register staff, book hotel rooms and planning the physical layout of their booths. Of particular interest at this time is the information under ‘About the Show’ section, where exhibitors will find a list of frequently asked questions, a glossary of terms and details about what is included with a booth.”

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