SSI: Towable Sales Grow 8% in May, 11% YTD
Year-over-year retail towable sales gained 8% in May while registrations for the first five months showed an 11.4% increase. According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector grew 9.3% in May and 12.5% for the five months.
• Fifth-wheel registrations rose 9.4% for the month and 12% year-to-date.
• Folding camping trailer sales declined 8% in May and 3.2% year-to-date.
• Recreational park trailer sales fell 23.1% for the month and 15.7% year-to-date.
Thor Industries Inc. was the towable sales leader through May with a 35.7% market share, followed by Forest River Inc. at 22.4% and Jayco Inc. with a 10.9% share.
By segment, Thor was No. 1 in travel trailer sales with a 32.6% share for the first five months, ahead of Forest River (22.9%) and Jayco (12.6%). Thor held a commanding lead in fifth-wheel sales, capturing a 50.1% market share, while Forest River posted an 18.3% share and Palomino RV held a 6.9% share.
Forest River was the folding camping trailer sales leader for the five months with a 43.6% market share while Jayco (17.1%) held the No. 2 position followed by Forest River’s Coachmen RV division (13.6%). In the park model segment, Thor was No. 1, posting a 22.8% market share, with Skyline Corp. No. 2 at 11.6% followed by Kropf Manufacturing Co. Inc. with a 9.4% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).