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Toyota Still Sees Demand for Truck-Based SUVs

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July 29, 2013 by   Leave a Comment

Consumers are moving decisively toward car-based crossovers, but Toyota executives say there is sufficient demand to keep selling the company’s lineup of four body-on-frame SUVs.

Despite some overlap in size among the 4Runner, FJ Cruiser, Sequoia and Land Cruiser, the truck-based SUVs have distinct buyer bases that warrant keeping them in the lineup, said Motoharu Araya, executive chief engineer for Toyota’s global truck and SUV lines.

Araya declined to give specifics, but he said Toyota is “still go” in terms of consumer demand for continuing a full, truck-based SUV lineup.

“There are multiple customers for us,” Araya said at a press event here. “Some want to drive off-road, some want to tow with their families, and some want to commute. Towing and durability are very difficult with a monocoque vehicle.”

Last year, Toyota sold 78,457 units of its four truck-based SUVs in the United States, well short of the 121,055 Highlander car-based crossovers it sold.

If there were a candidate for being culled from the lineup, it would be the FJ Cruiser, which was never meant to be more than a one-generation vehicle, said

Bill Fay, Toyota division general manager, noted, “Clearly, the trend has shifted, but there is still an owner base that is interested in these vehicles.”

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