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VIDEO 2: Lemonis Taking Charge in The Profit

Self-made millionaire Marcus Lemonis is now taking his business knowhow and his hefty checkbook to reality television on the new CNBC series “The Profit.” Today’s video features a promo for the show, set to premiere on July 30 at 10 p.m. on CNBC.

On the new series, Lemonis, the chairman and CEO of Camping World who also makes a living as an investor, turns around cash-strapped businesses, putting his own money on the line.

The divisive businessman, who has previously made appearances on “Celebrity Apprentice” and “Secret Millionaire,” will put over $2 million of his personal funds at risk with the hopes of renovating sinking businesses.



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