Cequent Offers Prizes at Outdoor Retailer Show
Plymouth, Mich.-based Cequent Performance Products displayed several product lines while also holding daily giveaways during the recently completed Outdoor Retailer Show in Salt Lake City.
According to a press release, Cequent showed its ROLA and Pro Series lineup along with its HitchMatch program, a proprietary system designed to help consumers easily identify which cargo accessories will be the optimum match for their hitch.
The company’s daily drawing awarded the winner a free ROLA product, according to Kirk Wiggerman, Internet and specialty retail manager. “A highlight for the team was our first winner – an 11-year-old who already has a passion for outdoor adventuring,” Wiggerman said noting the winner and his parents selected the ROLA Dart Cargo Basket as their free product.