Go RVing has teamed with Sports Illustrated to provide the magazine’s lead NFL writer Peter King with a Jayco Precept Class A motorhome for his Monday Morning Quarterback (MMQB) Training Camp Tour this summer.
King, along with other Sports Illustrated writers and staffers, embarked from New York on July 29 for a three-week RV odyssey that will visit 19 cities. Along the way, King and other writers will write and blog about their RV adventures in addition to their normal football reporting on the widely-read MMQB site as well as other Sports Illustrated properties.
King is one of America’s premier pro football writers and his MMQB column on SI.com, which began in 1997, has become a must-read for fans, league insiders and anyone who loves the NFL. The column regularly draws more than 12 million page views, and based on its popularity, Sports Illustrated and King expanded the column to a stand-along microsite on SI.com. He has over one million Twitter followers and he will be tweeting constantly during the tour as well.
Go RVing’s affiliation with the MMQB Training Camp Tour complements the media buy the RV industry’s national advertising campaign negotiated with Sports Illustrated centering on college football.
The SI on Campus Tailgate Tour presented by Go RVing will visit six NCAA football games throughout the country to give fans an interactive, hands-on introduction to RVing. The promotion will feature a Winnebago Adventurer Class A motorhome and Keystone RV Co. travel trailer, which fans will be able to tour. There will also be tailgate cooking competitions, fan games and giveaways, and autograph and photo opportunities with Sports Illustrated and college football talent. Videos will be shot at each stop and aired on SI.com website properties.
Jayco, Winnebago and Keystone RV were selected through lottery to provide the vehicles for these two tours.