Marcus Lemonis, president and CEO of Camping World Inc. and Good Sam Enterprises LLC, will risk $2 million of his own money in the CNBC show “The Profit” during this week’s episode, and invested a company called Eco-Me that’s in debt, poorly marketed and inefficient.
According to a report by the Mother Nature Network, Lemonis “found a void in the marketplace for all natural cleaning products” and believed in the company’s founder, Robin Levine. “But what needed to change was their broken sales and distribution process, and the supply side of the business—manufacturing and distribution,” Lemonis said. “I changed the packaging and branding, creating an identifiable brand. And I cleaned up the balance sheet, which ultimately changed the way they operate.”
The environmentally friendly aspects of Eco-Me appealed to Lemonis. “Green products work for everyone whether you are truly green or not. Who wants chemicals in their products? These products aren’t as niche as the original packaging made it out to be,” he said, noting that he uses them at home. “Sales are up tremendously since the episode taped, “but I do see small tweaks that could make it even better.”
Not all of his “Profit” deals work out as well. “I don’t invest in every company featured, but I wish all the companies well whether I invested in them or not,” Lemonis said. “My biggest success actually with this series is meeting new people and helping them change their process and business for the better.”
Looking ahead beyond the two remaining “Profit” episodes this season, he adds, “While I am not specifically looking for green companies, if a company meets my criteria then I would definitely consider for Season 2.” He has already invested in natural manufacturers like organic snacks and gluten-free products.