Lifestyle Luxury RV Sees Gains in Fiver Market
In the year-and-a-half since EverGreen Recreational Vehicles LLC launched its Lifestyle Luxury RV division, the high-end fifth-wheel builder has continued to grow sales and market share.
According to a report by the Elkhart Truth, more than 40% of the units have sold, it’s received recognition from RV trade publications and, following the demise of Carriage RV, the National Carriage Travel Club switched allegiance to Lifestyle.
“These are phenomenal total retail numbers for the sale of a single branded product from just 18 months of its launch,” said Dymon Farrer, general manager of Lifestyle Luxury RV, in a press release.
Last December, Lifestyle was recognized at the Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky., with awards from industry publications RV Business and RV Pro. That recognition led to a growing dealership network, according to the company.
La Mesa RV, with a dozen dealerships in four states, reported great success with the brand.
“Lifestyle is doing well,” said Jason Kimbrell, head of towable sales for LaMesa. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
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