The announcement of the purchase of Wakarusa, Ind.-based Livin’ Lite RV LLC sits well with Town Manager Jeff Troxel, according to a report by the Elkhart Truth.
“I think it’s great, I really do. I talked with Scott (Tuttle, founder of Livin’ Lite). He’s excited about this,” Troxel said Wednesday (Aug. 28), the day after Elkhart-based Thor Industries made the announcement.
“I think it’s a win-win,” Troxel said. Between Forest River’s purchase of the Utilimaster campus, Thor’s purchase of Livin’ Lite and the old Monaco campus, the addition of a downtown gun shop and a downtown refurbishing business, plus growth in two other local businesses, “things are good around here,” Troxel said.
The RV industry continues to see significant growth, and Livin’ Lite fits in with what Thor President and CEO Bob Martin described earlier this month as the company’s growth strategy.
Livin’ Lite focuses on lighter models that can help serve as entry models, a key niche for Thor’s overall recreational vehicle strategy.
“People focus on the baby boomers, but we’re seeing generation X, generation Y coming in, and we build the entry level products that they can afford. We’re focused on the whole spectrum, because we build everything from the entry level trailer to a $300,000 motorhome,” Martin said.
“Once they join the Thor family, we want the experience to be good so they can continue on.”
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