Recreational Boat Sales Generate Surge in July
The heat of July — the heart of the American summer — never fails to lure boat owners and their families to the water. This year, according to a report by Soundings Trade Only, it also apparently attracted plenty of new people to boating.
After the industry’s late spring rally appeared to fade in June, recreational boat sales suddenly got hot in July. Led by aluminum pontoon boats and 11- to 40-foot outboards, five of the seven categories in the industry’s main powerboat segments showed double-digit sales gains in 31 early reporting states, according to figures compiled by Statistical Surveys.
Pontoon sales rose 24.8%, or 769 boats, to 3,867, giving the increasingly popular segment the best results of any of the industry’s high-volume categories. Close behind were small to mid-sized outboards, where the gain was 23.1%, or 658 boats, to 3,512.
Ryan Kloppe, national marine sales manager at Statistical Surveys, said it was a relief to finally see the surge in boat sales that the industry has been expecting.
“Everybody has been talking about pent-up demand,” he said. “We’re obviously seeing some of that in July.”
With 19 states and more than a third of the market yet to report, the industry has a chance to surpass its 50-state totals for July 2012, when 14,767 boats were sold in the main segments and 28,192 were sold industrywide as sales continued a year-long recovery from recession-era levels.
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