SSI: Towable Sales Up 5.2% in June, 11% YTD
Year-over-year retail towable sales gained 5.2% in June while registrations for the first six months showed a 10.7% increase. Sales for the second quarter improved 10.1%.
According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector grew 5.9% in June and 11.6% for the six months.
• Fifth-wheel registrations rose 10.4% for the month and 12.4% year-to-date.
• Folding camping trailer sales declined 15.8% in June and 6% year-to-date.
• Recreational park trailer sales fell 26.6% for the month and 17.9% year-to-date.
Thor Industries Inc. was the towable sales leader through the first two quarters with a 35.4% market share, followed by Forest River Inc. at 22.5% and Jayco Inc. with an 11.2% share.
By segment, Thor was No. 1 in travel trailer sales with a 32.6% share for the first six months, ahead of Forest River (22.9%) and Jayco (12.9%). Thor held a commanding lead in fifth-wheel sales, capturing a 49.8% market share, while Forest River posted an 18.4% share and Palomino RV held a 6.7% share.
Forest River was the folding camping trailer sales leader for the six months with a 44.6% market share while Jayco (16.6%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.1%). In the park model segment, Thor was No. 1, posting a 21.8% market share, with Skyline Corp. No. 2 at 11.2% followed by Kropf Manufacturing Co. Inc. with a 9.9% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).