Topeka, Ind.-based CrossRoads RV announced today (Sept. 26) the hiring of Jeff Cripe as product manager over the Cruiser and Cruiser Aire line of fifth-wheels and travel trailers.
In his new position, Cripe will be responsible for product development, sales, expanding market penetration and dealer relationships through the U.S. and Canada.
According to a press release, Cripe previously served as brand manager at Jayco Inc. and was responsible for product and dealer development. As an industry veteran with over 20 years experience Cripe has an extensive towable background and has held leadership positions at several levels.
“Jeff Cripe is a key hire for CrossRoads RV,” said Matt Thompson, vice president of sales. “He brings instant credibility to what we believe is the best mid-profile in the industry. I love his excitement, experience, and product and market knowledge-not to mention his outstanding dealer relationships. This is exactly what we need to propel the Cruiser brand to the hottest mid-pro in the RV industry.”