Nappanee, Ind.-based Gulf Stream Coach Inc. announced today (Sept. 25) that attendance for its Elkhart County RV Open House events was up at least 35% over last year. According a press release, Gulf Stream saw record-setting crowds at its Monday night kickoff event in Nappanee, Ind., as well as the company’s product display in Elkhart.
Monday night, hundreds of dealers and prospects enjoyed Gulf Stream’s “world famous” steak, shrimp and egg roll buffet during the traditional kickoff Party at the Gulf Stream Country Club. Dealers took advantage of ideal weather to explore over 50 units on display under the lights outside the Country Club Pavilion, while live music, open bar, Monday Night Football, fishing, golf and casino action provided a festive and relaxing atmosphere throughout the event.
From Tuesday to Thursday at Gulf Stream’s exhibit on County Road 6, the builder presented its “biggest-ever display of new products.”
“Dealers saw one of the most aggressive product enhancements in Gulf Stream history,” said President Dan Shea, “and dealers have responded with remarkable enthusiasm to the changes and improvements. We showed over a dozen new floorplans, scores of décor upgrades and some true game-changing innovations. More and more dealers are realizing that Gulf Stream is product driven – and it is product that drives their retail sales. As a result, we’re writing more orders, signing more dealers, and encompassing more new territory by providing products with quality, value and innovation.”
Gulf Stream Coach was also prepared for the rains that hit on Thursday with an extensive indoor display.
“We knew that the September rains would show up during the Open House sooner or later,” commented Shea. “That’s why we took the bold step of creating an indoor display so dealers could park, explore products, relax, and enjoy lunch, all indoors, without having to endure the torrential record-setting rains on Thursday.”