New SoCal Startup Genesis Debuting at Pomona
Editor’s Note: The following is an RVBUSINESS.com feature authored by Julian Gothard of Examiner.com.
A new recreational vehicle-building startup in Southern California’s Moreno Valley – Genesis Supreme RV Inc. — promises to deliver a shot of adrenaline to the North American RV industry, according to Genesis President and CEO Pablo Carmona.
Carmona, whose resume includes stints at Thor Industries Inc., Pacific Coachworks Inc., Modtech and MVP RV, is operating out of a Perris, Calif., plant formerly occupied by Weekend Warrior Trailers – a now-defunct company that Carmona feels redefined the North American towable RV marketplace to an extent and that he hopes in some ways to emulate.
Carmona clearly believes that he and his new 48-employee company are up to the task. The builder produces Genesis XL travel trailers, Diablo toyhaulers, Ghost Rider toyhaulers and Ford E-350-based Supreme Class B van campers.
“I came from Mexico 28 years ago,” Carmona told RVBUSINESS.com in a telephone interview. “I worked in construction and then (entered) the RV industry in 1995. I started with Thor California as a production worker and then worked my way up to director of operations with 750 employees reporting to me at that time.”
In July 2008, Carmona and partners purchased Thor California Inc. and began producing travel trailers and motorhomes under the MVP RV Inc. banner. The management team, later supplemented by a Chinese entrepreneur, racked up a number of industry firsts, including the development of the world’s first all-electric Class A motorhome. In spite of such innovations, however, MVP folded in January, 2012.
Now that Carmona runs his own company he says he can incorporate all kinds of value-added innovations that he believes will win over dealers and RV buyers — the first step being the unveiling of a special edition Diablo toy hauler at the Recreation Vehicle Industry Association’s (RVIA) 61st Annual California RV show Oct. 11-20 at The Fairplex in Pomona.
“Right now is the perfect time to introduce my product,” said Carmona, who filed a trademark application for rights to the ‘Diablo’ name in April. “I am going to focus on Diablo in Pomona.”
Five 22-to-28-foot Diablo toy haulers will be on display in Pomona, ranging in price from $19,500 to $40,000, including a unit that has been specially outfitted for the show about which details will follow.
“I love to design. That’s my passion,” said Carmona, who plans on taking North American toy hauler customers to the next level by creating “a good quality and safe unit with a European look and American feel.”
He will be backed up in that effort by a seasoned management team that includes General Manager Michelle Treangen, Materials Manager Judy Kiel and Controller and Sales Manager Steve Hauser – all of whom cut their teeth at Southern California’s Fleetwood Enterprises Inc. Two of 44-year-old Carmona’s sons, Christian Eduardo and Pablo Jr., are also working with the company.
For more information visit www.GenesisSupremeRV.com or call (951) 657-3500, website.