SSI: All Towable Segments Post Gains in July
Year-over-year retail towable sales gained 21.5% in July while registrations for the first seven months showed a 13.6% increase. Every towable segment was up for the month while all but folding camping trailers recorded double-digit growth.
According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector grew 24.2% in July and 15% for the seven months.
• Fifth-wheel registrations rose 16.8% for the month and 14.1% year-to-date.
• Folding camping trailer sales were up 4.4% in July, but dipped 2.2% year-to-date.
• Recreational park trailer sales increased 32% for the month, but were down 9.6% year-to-date.
Thor Industries Inc. was the towable sales leader through the July with a 35.1% market share, followed by Forest River Inc. at 22.6% and Jayco Inc. with an 11.4% share.
By segment, Thor was No. 1 in travel trailer sales with a 32.4% share for the first seven months, ahead of Forest River (22.9%) and Jayco (13.2%). Thor held a commanding lead in fifth-wheel sales, capturing a 49.5% market share, while Forest River posted an 18.6% share and Palomino RV held a 6.7% share.
Forest River was the folding camping trailer sales leader for the seven months with a 44% market share while Jayco (17.3%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.3%). In the park model segment, Thor was No. 1, posting a 22.2% market share, with Kropf Manufacturing Co. Inc. No. 2 at 10.9% followed by Skyline Corp. with a 9.9% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).