SSI: Canadian Towable Sales Gain 7.1% in July
Year-over-year Canadian retail sales of towable RVs gained 7.1% in July and edged up 3% for the first seven months. According to the latest report from Statistical Surveys Inc., results by segment showed:
• Sales in the travel trailer sector rose 10.3% in July and 6.5 % for the seven months.
• Fifth-wheel sales dipped 1.1% for the month and 4.4% year-to-date.
• Folding camping trailer registrations fell 9.7% in July and 9.7% for the seven months.
• The recreational park trailers segment grew 100% for the month and showed no change year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through July with a 35.3% market share. Forest River Inc. and Jayco Inc. were tied for the No. 2 position with a 16.1% share, followed by Forest River’s Coachmen RV division at 6.5%.
Thor was also the leader in travel trailer sales year-to-date with a 33.8% market share while Jayco was No. 2 with a 17.7% share while Forest River had a 14.8% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through July, capturing a 48.8% market share, with Forest River at No. 2 posting a 17.1% share followed by Palomino RV at 9.7%. Thor was also No. 1 in park model sales with a 46.7% market share, General Coach was No. 2 (24.6%) and Forest River third (12.7%).
Jayco led the Canadian folding camping trailer sales for the seven months with a 31.8% market share while Forest River posted a 30.7% share and Forest River’s Coachmen RV division held a 21.2% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).