TACO Gives Ad Space to Rebuilding Texas City
The Texas Association of Campground Owners (TACO) is providing the city of West, Texas, with a free quarter-page display ad in the association’s 2014 RV Travel & Camping Guide to Texas.
According to a press release, West incurred more than $35 million in damage during a fertilizer plant explosion last spring. The city is quickly rebuilding as more than 130 building permits have been approved since the explosion, said City Councilman Al Vanek.
“The exposure in the RV Travel & Camping Guide could translate into more people stopping here,” Vanek said. “ Just getting the word out is the main thing; just getting people to stop.”
Interstate 35, the main north-south corridor that brings tourists into the city, is being widened, which will make it easier for travelers to get on and off the highway.
Vanek said as many as 80,000 people pass through West on Interstate 35 each day and the quarter page ad in the RV Travel & Camping Guide to Texas is certain to encourage many of them to visit the city for a taste of Czech history and culture.
“We wanted to do something to help the city of West as they try to rebuild,” said Brian Schaeffer, TACO’s executive director and CEO. The April 17 blast killed 15 and injured 200, while also damaging local water and sewer systems. Gov. Rick Perry has said the city sustained more than $35 million in damage. The city of West had been under a mandatory water-boil until mid-July.
TACO produces 250,000 copies of the RV Travel & Camping Guide to Texas each year. The free, four-color glossy magazine lists more than 350 campgrounds and RV resorts in Texas and surrounding states.