Dicor’s Fore ‘Wins’ in Charitable Kilt Campaign
When Dicor Corp. President Gregg Fore gets involved in something, it’s never halfway. And so it was that Fore, an RV industry supplier and immediate past chairman of the Recreation Vehicle Industry Association (RVIA), dove head first this summer and fall into a unique “Men in Kilts” charity fund drive on behalf of Ronald McDonald House Charities of Michiana.
The inevitable result was that Fore last week (Oct. 24) took the stage with the other nine participants in the 5th Annual Men in Kilts campaign at a 400-person benefit dinner at South Bend’s Hilton Garden Inn as the top fund-raiser.
For his efforts in traipsing around Elkhart dressed fashionably in a kilt visiting health clubs, jewelry stores and sedate business offices in an effort to attract attention to the plight of the Ronald McDonald House, Fore succeeded in raising $67,000 dollars from about 160 donors as part of a campaign that ended up netting a total of $270,000. The Ronald McDonald House oversees “Family Room” operations at nearby South Bend Memorial Childrens Hospital,
In the process, Fore and his campaign’s “Gforce” staff, led by Larry Lebryk, Dicor’s director of marketing, Tina Sharkey, sales manager for affiliated United Shade, and friend Becci Zook, smashed the five-year-old Men in Kilts fund-drive record of $22,000,
“We took two or three days during the process – and then some later as well – where we toured the county, stopping at customers and some other suppliers,” said Fore. “We stopped at specific areas, some potential donors and took photos. We posted them on Facebook (see link below) and put them on our website (www.greggsleggs). We had some videos made and put on our website that poked even more fun at who we were and what we were doing in a self-effacing way – always bringing it back to the seriousness of the cause.”
Fore’s campaign staff also hosted a special Aug. 27 benefit at Elkhart’s 523 Tap & Grill, with proprietor George Anagnos donating a percent of his proceeds.
“Our goal was to go out and be the leading fundraiser, not because winning the fundraising contest was all that important in itself,” Fore said of the campaign, which injects a little fun and levity into a charity that serves as many as 9,000 families a year for the South Bend Memorial Childrens Hospital. “What’s important is the number of people that those dollars help. We were able to reach out and touch a large segment of Elkhart County and across the country in some cases. So, yeah, it was a lot of fun and it turned out great.”
For more information visit the “Men in Kilts” Facebook page by clicking here.