Glaser to Direct Sprinter Van Operations in U.S.
Mercedes-Benz USA has promoted marketing chief Bernhard Glaser to the new job of vice president and managing director of Mercedes-Benz Vans USA.
Automotive News reported that Drew Slaven, 47, will take Glaser’s post as vice president of marketing. He is currently general manager for marketing services. The new positions are effective Jan. 1.
Glaser, 49, will be responsible for all van operations, including sales, marketing, service and parts for the Sprinter brand.
The new role was created as part of parent company Daimler AG’s new “Customer Dedication” initiative — the realignment of the company’s business divisions. Individual reporting structures were created for Mercedes-Benz Cars, Mercedes-Benz Vans and Daimler Trucks divisions. No other changes expected in the U.S. divisions because of the restructuring, said Steve Cannon, CEO of Mercedes-Benz USA.
“The U.S. market is one of the biggest growth-potential markets for Sprinter vans, and we are investing resources to take advantage of the growth opportunity ahead of us,” said Cannon.
Mercedes is promoting Glaser because “he is part of our executive team and he is a known quantity with the dealers,” Cannon said.
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