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GM Offering Online Selling Program to Dealers
Posted By RVBusiness On October 8, 2013 @ 11:37 am In Breaking News | No Comments
General Motors plans to go national by year end with a program that allows online shoppers to buy vehicles from start to delivery from dealership websites.
Automotive News reported that GM has been piloting its Shop-Click-Drive program since last year.
About 100 dealers in eight states, including Michigan and Arizona, are participating in the pilot, said GM spokeswoman Ryndee Carney. She said the program would be offered to all 4,300 GM dealers nationally by year end.
“Consumers increasingly want to do some degree of car buying online,” she said.
The program allows a customer to buy a vehicle from a participating dealership’s website by clicking on a button that takes the shopper through five steps:
1. Review inventory and choose a vehicle.
2. Get a value on a trade-in.
3. Fill out a credit application.
4. Select extended warranties and accessories.
5. Schedule delivery either in-store or at the buyer’s destination of choice.
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