As increasing numbers of RV enthusiasts gravitate to social media, Go RVing finds itself in rarified company.
In June, Go RVing announced that its Facebook page had reached 100,000 followers — putting the page in an elite group of brand pages who achieved that large a following. Facebook reports only 1% of all its brand-affiliated pages reach that status.
Just three months later, Go RVing has doubled its following to over 207,000.
The biggest boost in the organic growth of the fan base is attributed to the sharing of the daily posts which average more than 300 shares per week — meaning current Go RVing followers are enjoying the posts and choosing to repost them on their walls for their friends to see.
Additionally, the current #RVTailgateSweeps has proven popular and has contributed an estimated 5,000 new followers since the partnership with Sports Illustrated and coordinating sweepstakes launched at the end of August. The sweepstakes entry form is available through an app on the Go RVing Facebook page.
“As more and more consumers opt to consume their media via digital platforms, Go RVing continues to up our game in terms of producing compelling content that consumers can both access as well as share. With this kind of growth, that recipe is clearly working,” said James Ashurst, RVIA’s vice president of advertising and public relations. “With many of Go RVing’s Facebook posts also linking to our Instagram, Pinterest and Twitter properties, the viral nature of digital marketing is putting Go RVing’s message in front of more consumers and potential buyers.”