Go RVing Touts Industry at Country Living Fair
Go RVing will have an interactive exhibit featuring Airstream and Livin’ Lite travel trailers at the Country Living Fair taking place in Atlanta’s Stone Mountain Park Oct. 25-27.
According to a press release, this will be the third Country Living Fair where Go RVing has had a display that offers attendees the unique opportunity to tour an RV and learn more about RVing. The previous events in Columbus, Ohio, in September, also featuring Airstream and Livin’ Lite products, and in Rhinebeck, N.Y. in June, featuring a Jayco Jay Flight travel trailer, proved to be very successful. In total, about 15,000 fair attendees are expected to have toured the RVs by the close of the Atlanta event.
Displaying RVs at consumer events was a newly introduced element to the Go RVing program this year. In addition to the Country Living Fair events, Go RVing also partnered with Garden and Gun magazine to have an exhibit at the southeastern Wildlife Exposition (SEWE) in Charleston, S.C., in early February. More than 2,000 people toured a Winnebago Aspect type C motorhome and a Forest River V-Cross Vibe travel trailer that were displayed.
Meanwhile, the Sports Illustrated “On Campus Tailgate Tour” presented by Go RVing concluded this weekend at the Texas A&M–Auburn game in College Station, Texas. Featuring a Winnebago Adventurer Class A motorhome and a Keystone RV travel trailer as the centerpieces, the tour was a high-impact, on-site consumer event that showcased RVs as ideal tailgate vehicles. Twenty-five thousand consumers attended the tailgates with 3,400 people touring the RVs over the course of the tour’s six stops at college football games from August – October.
“We are very pleased with the strong consumer interest in RVing demonstrated at these events,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “These on-site displays bring the RV to life and allow us to reach our target audiences in a special, memorable way. Families are able to see and experience first-hand how an RV can provide a fun, flexible and affordable way for them to spend time together.”
Each of these consumer engagement programs were part of Go RVing advertising buys with the popular consumer magazines. The units displayed at the events were chosen in a lottery.