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KOA to Purchase Lazydays Campground in Ariz.
Posted By RVBusiness On October 30, 2013 @ 8:18 am In Breaking News | No Comments
Lazydays RV and Kampgrounds of America Inc. (KOA) have reached agreement on the sale of the Lazydays RV Campground in Tucson, Ariz., to KOA.
According to a press release, the campground will now be known as the Tucson/Lazydays KOA Campground. It will join 486 other locations in the KOA system throughout North America.
Lazydays RV CEO Tim Sheehan said the agreement with KOA includes a marketing agreement that allows the two iconic outdoor industry brands to work together to promote both the campground and Lazydays RV, which will continue to operate a Lazydays RV dealership and service center at the Tucson site.
“We are confident that Lazydays RV and KOA, working together, will provide an unparalleled RV ownership and camping experience for guests,” Sheehan said. “KOA and Lazydays will also work together to increase awareness of our businesses among our respective customers.”
KOA President Pat Hittmeier said Lazydays’ culture of “extraordinary customer care” fits well with KOA’s focus on guest service.
“I’m confident that the synergy created by combining our two respected brands will exceed our expectations at all levels, Hittmeier said. “It was quite evident as this transaction developed that KOA and Lazydays have a healthy amount of respect and trust for each other, which allowed us to proceed to this point. We’re looking forward to a very bright future at the new Tucson/Lazydays KOA.”
The agreement on the Tucson property will be finalized in early November, after KOA completes the due diligence process at the campground.
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