CNBC has greenlit a second season of the original reality series, “The Profit,” ordering eight new episodes. The popular entrepreneurial series features Marcus Lemonis, chairman and CEO of Camping World Inc. and Good Sam Enterprises LLC, who saves struggling businesses while investing his own cash in the process. Broadway World reported that season two of “The Profit” premieres Jan. 21 at 10 p.m. ET/PT.
“The Profit is deeply rooted in entrepreneurship, a hallmark of CNBC Prime,” said CNBC President and CEO Mark Hoffman. “The Profit quickly proved to not only entertain viewers but Marcus Lemonis became a go-to for America’s small business owners looking for expert advice.”
When Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies, according to CNBC. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of his own money on the line.
In season two, Lemonis continues to make offers impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.