Open House Week Success for ‘New EverGreen’
EverGreen Recreational Vehicles LLC displayed more than 50 new 2014 travel trailer, fifth-wheel and toy hauler models during the recent Elkhart County RV Open House Week in northern Indiana. The EverGreen display, near the RV/MH Hall of Fame, was twice the size of last year’s exhibit, and among the models showcased were the 2014 Bay Hill and Lifestyle Luxury fifth-wheels, and Ever-Lite, Sun Valley, i-Go, and Ascend travel trailers.
Three new lines also were introduced to dealers for the first time — the 2014 Tesla and Amped toy haulers and the 2014 Alfa Gold fifth-wheel.
Dealers were able to get an exclusive “first look” at all these new brands along with new floor plans, interior decors and exterior graphics for EverGreen’s existing travel trailer, toy hauler and fifth-wheel products, represented by a variety of innovations and price points.
EverGreen President and COO Mark Boessler commented on how the company is continuing to evolve and gain momentum in the marketplace with the introduction of these new brands.
“These are exciting times,” said Boessler. “The ‘New Evergreen’ plan has been in place by our senior management team for almost two years. Since then we have invested in the company with people and production facilities, and that investment has paid off. Our dealers and prospective dealers have never seen the type of excitement and traffic as this year’s Open House has shown them. These game-changing products are producing a big buzz and this type of momentum is what we have been striving for.”
As Boessler noted, in less than two years EverGreen has added its second and third production facilities — which he attributes to listening to their dealers and end users, and building the relevant brands they want.
“Our products are turning fast and dealers are able to make the correct margin on their efforts without having the same cloned products in their area. That’s what I believe the ‘New Evergreen’ can grow from,” he added.