Prime Time Manufacturing, enjoying a 57% increase in retail sales for 2013, has added three product managers to its management team and is making plans for the introduction of a new toy hauler at the upcoming Louisville Show.
According to a press release, Paul Morrison has been promoted to the position of product manager for the LaCrosse Luxury Lite travel trailer. Morrison has been with the Wakarusa, Ind.-based Forest River Inc. division since 2010 as a regional sales manager.
In addition, Adam Smith has joined Prime Time after a successful tenure in management for another leading RV manufacturer. Smith is assuming product manager responsibilities for the Tracer Executive and Tracer AIR travel trailers.
Industry veteran Brian Weaver has been appointed product manager for an all-new Spartan toy hauler. Prime Time reported that the new product line will debut at the Louisville show with several fifth-wheel floorplans. A group of travel trailer floorplans is planned for 2014.
National Sales Manager Ken Walters noted, “Prime Time is having another fantastic year of retail success all over North America. However, there are numerous growth opportunities available to Prime Time dealers if we continue providing the absolute best product in every segment that we compete. We are asking each of our three new product managers to bring a laser-like focus to their respective product lines so that each one can be a dominant seller for our dealers. We want to continue being the hottest company in the industry”.