RVDA Names ’13 ‘Quality Circle Award’ Winners
The Recreation Vehicle Dealers Association (RVDA) will honor RV brands built by 18 manufacturers with its Quality Circle Award in Louisville, Ky., on Dec. 2, just prior to the opening of the National RV Trade Show. RVDA will present the recognition awards at the Crowne Plaza Hotel at 5 p.m., followed by the RVDA Dealer Reception.
These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 20th Annual Dealer Satisfaction Index (DSI) survey.
“The DSI Quality Circle Award recognizes the high level of success these manufacturers have had in working with their dealer business partners,” says RVDA Chairman Jeff Hirsch of Kingston, N.H.-based Campers Inn. “Their commitment to continuously improving products and services ultimately helps dealers serve customers better and preserves our industry’s share of consumers’ discretionary dollars.”
The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer): Airstream Inc.; Coachmen RV (Clipper/Viking travel trailers); Forest River Inc. (Palomino travel trailers and fifth-wheels, Rockwood/Roo expandables, Sierra/Sandpiper); Grand Design RV Co. (Solitude); Heartland RV LLC (Big Country/Elk Ridge, Bighorn/Landmark, Cyclone/Road Warrior/Torque, Gateway, North Trail/Wilderness, Prowler, Sundance, Trail Runner/Fairfield); Jayco Inc. (Camping Trailers, Eagle/Eagle Premier/HT, Jay Feather, Jay Flight/Swift/SLX/DST/Bungalow, Pinnacle, White Hawk); Keystone RV Co. (Cougar/X-lite, Hornet/Hideout/Energy, Laredo, Montana/Big Sky/High Country/Mountaineer, Outback/Sydney, Raptor, Sprinter/Copper Canyon); KZRV LP (Sportsmen/Sportsmen Classic, Spree/Spree Escape); Lance Camper Manufacturing Corp. (travel trailers and truck campers); Lifestyle Luxury RV/Bay Hill fifth-wheels; Open Range RV Co. and Prime Time Manufacturing Inc. (Avenger, LaCrosse/Tracer, Crusader/Sanibel).
The 10 motorized RV brands/manufacturers receiving awards are (in alphabetical order): Airstream; Coachmen (Class C’s), Forest River; Jayco (Class A’s and C’s); Leisure Travel Vans/Triple E; Newmar Corp.; Pleasure-Way Industries Ltd.; Tiffin Motorhomes Inc.; Thor Motor Coach and Winnebago/Itasca.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:
• Sales support
• Sales territory
• Vehicle design
• Vehicle reliability/quality
• Competitive price/value
• Parts support
• Dealership warranty support
• Overall dealer communications
The 20th Annual DSI survey was conducted between April and July 2013. RVDA reported that 469 dealers responded to the DSI this year and provided 2,501 brand ratings, an average of more than five per dealer. A summary of the DSI survey aggregate results will appear in the November issue of RV Executive Today.