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SSI: Motorhome Sales Climb 22.7% For August

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October 15, 2013 by   Leave a Comment

Year-over-year motorhome registrations jumped 22.7% in August while sales for the eight months increased 31.4%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. held the No. 1 spot in year-to-date motorhome registrations with a 24.1% market share followed by Winnebago Industries Inc. (18.4%), Forest River Inc. (13.6%) and Forest River’s Coachmen RV division (11.7%). The Forest River Group, which includes Coachmen in a “consolidated” report by Statistical Surveys, was ranked as the leader for August with a 25.5% share.

In the Class A category, August sales climbed 17.4% compared with 2012 and were up 29.6% for the eight months. Thor led the sector through August, posting a 21.9% market share and edging Winnebago (20.3%). Tiffin Motorhomes Inc. was No. 3, capturing a 17.4% share, while Fleetwood RV Inc. garnered a 12.7% share.

Class C sales gained 30.1% for the month and 33.4% year-to-date. Thor led the category for the eight months with a 26.6% market share, followed by Forest River (18.8%), Coachmen (18.3%) and Winnebago (16.3%).

Rental registrations, primarily Class C sales, declined 10% in August.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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