UVS Junction has updated its mobile version to accommodate improvements in cellular devices. According to a press release, the new platform offers larger screens to “allow for more enjoyable viewing.”
“Whether on a cellular phone, tablet or phablet, we’ve learned that nearly 80% of visitors that click through to our client sites are visiting with some sort of mobile device,” said Director Angie Cellucci. “Overall our newly installed ‘Heat Map’ and ‘Site Stats’ show that Android averages about 77% strong compared to IOS which surprisingly measures about 17% of cellular traffic. Under 5% are using devices unknown to us.”
Because of all the new demands for mobile participation, UVS Junction has also updated client sites to now have a choice for what they want to publish as their “Default Mobile Selection.”
“They can choose between the mobile optimized version of their website or their full website built with responsive design,” Cellucci said. “Of course, once the visitor lands on their mobile site they too can select which of the two best suits their viewing by clicking from one choice to another. They can view the full site on their tablet and the mobile on the phone if they choose.”
She added, “All incoming leads stored within our clients CRM are clearly marked as mobile. It’s important to measure all inbound traffic and leads to report true ROI.”
Cellucci said that UVS built its mobile version to work in real time with client sites. This means that if a dealer brings in a horse trailer on trade, their mobile will now offer a category allowing the visitor to easily find that inventory. When the unit is sold, the category and inventory go away.
“It’s all automated,” Cellucci said. “All our mobile sites are always current and mirror the actual website including immediate updates. We also include cool features like similar inventory, video options, location maps, directions and click to call.
To learn more about the new mobile upgrade and watch our video click here.