Yeager to Oversee Winnebago’s WIT Initiatives
Winnebago Industries Inc. announced the promotion of Denise Yeager to the position of consumer engagement manager, according to a press release.
In her new position, Yeager is responsible for the company’s WIT Club and brand licensing initiatives, including WIT Club tours and the visitors center.
“WIT Club, our owner’s group exclusive to Winnebago Industries’ product owners, and our newly launched brand licensing initiatives are both very important programs; each with a customer-centric focus,” said Chad Reece, director of marketing. “Denise’s previous work with the WIT Club and her marketing background are a great fit for creating synergy with the alignment of these two key areas.”
Yeager is a seven-year veteran of Winnebago, and most recently served as brand licensing and communications representative. Prior to joining Winnebago Industries, she held a variety of sales management, marketing and national service management positions throughout the Midwest.