Airstream Reports ’13 Sales Outperform Industry
Airstream Inc., a subsidiary of Thor Industries Inc., reported continued strong growth for 2013. According to a press release, increasing demand for Airstream’s design-driven products has led to a 21-week backlog at the factory for travel trailers and the popular Interstate Class B motorhome.
Through August 2013, Airstream’s Class B Motorhome retail registrations were up 38.2%, outperforming the industry which reported 16.5% growth for the same period, according to Statistical Surveys Inc. The retail success for Interstate follows record sales in 2012, Airstream said.
During the same time frame, Airstream travel trailers have seen a 35.7% increase in retail registrations, outperforming the travel trailer industry which has seen a 15.2% increase, resulting in sharply improved market share.
“We are encouraged by the market response to our offerings. The demand for our trailers and touring coaches has never been greater,” said Airstream President and CEO Bob Wheeler. “The increase in retail registrations is driving our backlog for all products. This growth is great for Airstream and an excellent sign for our economy, as RV sales generally act as leading economic indicator.”
“The growth we are seeing this year is even more impressive considering the fact we have fewer travel trailer dealers than we did three years ago” said Justin Humphreys, Airstream vice president of sales. “Sales per outlet is up significantly which is a testament to the strength of the dealer network we have today.”
Airstream, based in Jackson Center, Ohio, will unveil its new 2014 Interstate at the Los Angeles Auto Show Nov. 20-21 and the National RV Trade Show in Louisville, Ky., Dec. 3-5.