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Airstream Trailers, Coaches Garner ‘DSI Awards’
Posted By RVBusiness On November 18, 2013 @ 12:41 pm In Breaking News | No Comments
Airstream Inc. is being honored by the Recreation Vehicle Dealers Association (RVDA) with its Quality Circle Award. According to a press release, the award is only given to brands that score 80% or more in overall dealer satisfaction.
This year marks the 20th anniversary of the DSI Survey and the second year in a row that Airstream has been recognized. For the first time, both Airstream’s trailers and motorhomes have received the award.
“For the last two years, one of our top strategic initiatives has been to make the Airstream franchise one of the most valuable on a dealer’s lot,” said Airstream CEO and President Bob Wheeler. “The DSI is our scorecard, and the results are a validation of some of the things we’ve done and will be doing in the next year. We’d like to thank our dealers for the vote of confidence.”
The DSI survey was conducted between April and July and received responses from 469 dealerships. Airstream was judged by dealers in the following categories: sales support, sales territory, vehicle design, vehicle reliability and quality, competitive price and value, parts support, dealership warranty support and overall dealer communications.
Airstream’s achievement will be recognized alongside 17 other RV manufacturers at a rewards banquet on Dec. 2 in Louisville, Ky., the night prior to the opening of the Recreation Vehicle Industry Association (RVIA) 51st National RV Trade Show.
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