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Augusta to Debut Luxe Fiver At FRVTA ’14 Show
Posted By RVBusiness On November 14, 2013 @ 11:01 am In Breaking News | No Comments
Augusta RV Co., Bristol, Ind., will unveil its new high-end Luxe fifth-wheel at the Annual Florida RV SuperShow in January, 2014, according to a press release.
The Luxe has been in development for a year and a half and Augusta introduced a prototype at September’s Elkhart County RV Open House that was well received by dealers. The prototype was developed to “test an idea, test a new styling direction, and explore advanced towable technologies,” the company said.
For the Luxe concept design, Augusta took the consumer’s wants and needs into consideration. “Our team researched and compiled data to find out what consumers desired in a luxurious towable,” said Josh Bowerman, national sales manager for the Luxe. “We explored high-end residential housing, condos and apartments for innovative ideas we could incorporate into the Luxe. Our team is combining a high-end residential look with cutting-edge technology to create a product at the forefront of the luxurious fifth-wheel market.”
Bowerman reported that the Luxe prototype was purchased by Iowa-based Fedders RV during the Open House. “This was extremely exciting for us,” he said. “We knew we had a product that was different and revolutionary for the luxurious fifth wheel market. From the success of the prototype we could have started mass producing the Luxe, but we wanted to take it a step further. We took both dealer and consumer suggestions from the Elkhart Open House and added new features and designs. We’re proud to announce, that in 2014 we will be offering a luxurious fifth-wheel that is more innovative and advanced than anything on the market.”
“We will introduce one floorplan in the initial stage (at the Florida RV SuperShow), but plan to have three to six different floorplans by the end of 2014. Here at Augusta RV we set out to achieve the impossible and to make innovative design and technology our signature. We have succeeded in doing so by designing the Luxe.”
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