CrossRoads Names Lazzarino Product Manager
Topeka, Ind.-based towable manufacturer CrossRoads RV, a subsidiary of Thor Industries Inc., announced the hiring of Jim Lazzarino as product manager over the Redwood and Rushmore line of luxury fifth-wheels.
According to a press release, Lazzarino will drive business strategy, positioning, new product development and dealer relationships throughout the U.S. and Canada.
Lazzarino brings over 13 years of RV sales experience to the company. Prior to joining Crossroads he held the position of inventory manager, sales training manager, motorhomes sales manager and general manager of the towable division at Lazydays RV in Seffner, Fla.
“We are very pleased that Jim has chosen to join our team of top industry professionals,” said Matt Thompson, vice president of sales. “We expect to benefit greatly from Jim’s vast experience in product management, customer service and leadership skills. His customer-focused approach to product management will guide our product development to fit the needs of our customers and will deliver an even richer set of products to the market place.”