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Cruiser To Roll Out New Floorplans in Louisville
Posted By RVBusiness On November 12, 2013 @ 9:32 am In Breaking News | No Comments
Howe, Ind.-based Cruiser RV LLC, a builder of lightweight travel trailers, will display new product offerings as part of the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual RV Trade Show at the Kentucky Exposition Center in Louisville.
“We have new floorplans, new features, hot programs and our all-new brand message to help separate us from the competition in 2014,” said Jay Mohamed, vice president of sales and marketing.
Mark Merkling, owner of New Generation RV in Burlington, Wis., added, “The product is well designed and sells, they have fair territories, and they actually pay warranties without a fight. I’m thrilled to be working with them. Their non-corporate style is such a relief.”
Cruiser RV kicked off the 2014 selling season at the Elkhart RV Open House Week in September with record setting sales. “We saw a 27% increase in orders over last year’s event and closed 18 new markets,” said Mohamed. “The company is positioned to grow 20% in 2014 and our new image and brand message of Genuine Trailers has been a hit with current and new dealers alike.”
Cruiser will display product at Booth No. 5000 in the West Wing of the Kentucky Exposition Center.
Cruiser RV is sister company to DRV Inc. Located in Howe, Ind., the company manufacturers these brand names: Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature. For more information and dealer inquiries contact Jay Mohamed at (260) 562-3500 or e-mail email@example.com.
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