Jayco Inc. wrapped up its 12th Annual Marketing and Skills Training for Excellence in RV Sales (MASTERS) on Wednesday (Nov. 20), setting a record for the number of attendees with more than 540 participants split between two consecutive weeks of training at its corporate offices in Middlebury, Ind.
During the two sessions, sales personnel from Jayco’s dealerships throughout the U.S. and Canada received intensive training on Jayco’s 2014 model year lineup and saw firsthand how Jayco operates and builds its RVs.
“MASTERS is designed to provide our dealers’ retail sales personnel with the knowledge and tools needed to successfully sell Jayco’s extensive lines of RVs.” said Jim Jacobs, Jayco COO. “The positive feedback we continue to receive about the MASTERS program, and the fact that we continue to set records for the number of attendees, makes this training program an important part of our overall selling effort.”
The dealer sales representatives attended classes led by the regional sales managers, covering each of Jayco’s product lines. Each class provides important product features and benefits to help retail sales personnel increase sales penetration for their dealership.
“These retail sales representatives are the front line for Jayco and we feel educating them on our products and company through our MASTERS program is essential.” said Jacobs.